Media monitoring is the process of reading, watching or listening to the editorial content of media sources on a continuing basis, and then, identifying, saving and analyzing content that contains specific keywords or topics. It is considered as a key tool for public relations, marketing and competitive intelligence. In today’s overwhelming, non-stop stream of news & data and with plenty of channels to follow, monitoring and streaming using automated tools plays a crucial role to cope with the pace of change.
Traditionally, the purpose of governmental media monitoring and analysis is to analyze who is saying what, where, and which key messages have the most influence on public opinion. This data alone can be an integral part of any government communications plan, but there are other ways these departments can leverage media monitoring services and the data that’s generated. Issue management, risk management, reputation management, identification of influencers, and future planning are some of the basic reasons why a government need to implement an effective media monitoring and analysis approach.
A Media Monitoring tool takes the search terms and the list of news sources as input and continuously crawls all over the web to get any pages or articles containing the given search terms
Source – A database of pre-identified and registered list of online news sources and social medias will be available as an input for the media monitoring and analysis tool. Expected number of media sources could reach up to 20,000 records.
Search Terms – various search terms which are of basic interest for the client will be identified and listed in various languages. These search terms are basically list of keywords or phrases.
Search Profile – the search profile contains information regarding the media to be monitored (mass or prioritized), the type of articles and/or mentions to be delivered, the time period of the monitoring, and the method of article delivery.